The 2025 China Food Supply Chain Summit, as an important concurrent event of the 3^rd China International Supply Chain Expo (CISCE), was successfully held in Beijing from July 16 to 18, 2025. Hosted by the Food Industry Committee of China Council for the Promotion of International Trade (CCPIT) and organized by Henan Nashi Information Technology Co., Ltd., the event brought together hundreds of enterprise representatives, marketing experts, and new industry players from the national noodle industry chain to share insights into feasible pathways for enhancing the global competitiveness of Chinese noodle products. 

During the thematic session on scenario expansion, Mr. Wang Xiaofei, Chairman of Beijing Shitongda Technology Development Co., Ltd. and founder of the MALUJI brand, told the Story about the Scene of a Bowl of Noodles, elaborating on the brand’s practices and insights in the field of catering retail. He stated that MALUJI, achieving sustained growth through the “products + scenarios” dual-wheel approach and positioning itself as a catering & food retail hybrid brand, has successfully established 100,000 offline sales outlets. The brand continues to expand consumption scenarios to enhance its market penetration. 

The event provided both a platform for in-depth communication between upstream and downstream enterprises in the industry chain and new opportunities for domestic brands like MALUJI to further expand their market presence and enhance supply chain efficiency.