Lofty Mission
Our mission is to emerge as a leader in China's catering industry and
to disseminate the distinctive allure of Chinese food culture across the globe.
Core Values
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Product-centric
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Customer first
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Authentic ingredients
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Sincere services
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Employee Values
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Honest
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Dedicated
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Considerate
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Respectful
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Positive
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Corporate Philosophy
Uphold authenticity in ingredients and sincerity in service to build a stellar reputation.
Employment Philosophy
Work with those who are virtuous and competent, value cultural identification, foster unity and teamwork, adhere to a performance-oriented approach, and encourage the sense of responsibility
Service Philosophy
Responsibility, efficiency, professionalism and enthusiasm.
Innovation Philosophy
From food to services, and from the dining environment to customer experience, we are unceasingly striving for the pinnacle of innovation.
Quality Philosophy
We always hold food safety as the lifeline of the company and strictly oversee every step in each quality link.
Enterprise Spirit