Online Self-marketing Matrix
An accumulated total of 20,000,000+ followers on Douyin, Tmall, JD.com, WeChat Channels, PDD, Xiaohongshu, Kuaishou, etc.
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20,000,000+ Followers
Douyin e-commerce, with seven self-owned blue-V verified accounts
40 outlet accounts 
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360000+ Followers
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1640000+ Followers
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1040000+ Followers
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151000+ Followers
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430000+ Followers
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Recommendation Lists
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MALUJI
Cold Beef TripeTOP 2
sales ranking of MALUJI’s official flagship store on Douyin in the past 30 days
Satisfaction rate
in the past 30 days: 87%Cumulative sales volume
1,680,000+ bags
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Douyin E-Commerce Rankings
Kuaishou Instant Food Recommendation ListTOP 1
Douyin E-Commerce Rankings
MALUJI
Instant SeriesCumulative sales volume
172 million buckets -
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MALUJI Braised Pork Trotter
TOP 3
sales ranking of MALUJI’s official flagship store on Douyin in the past 30 days
Satisfaction rate
in the past 30 days: 93%Cumulative sales
900,000 bags
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Food Safety
Three key stages
MALUJI implements strict supervision over food safety. We strictly control the three key stages from raw material procurement to finished product delivery to ensure consistent quality at each stage.
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Finished products
At the product acceptance stage, i.e., the final checkpoint to ensure product quality, we conduct comprehensive quality assessments, including appearance inspection and food safety testing. In terms of quality control, MALUJI places emphasis on data analysis, continuous improvement, and constant optimization of product quality, thereby enhancing its overall market competitiveness and brand reputation.
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Production process
During the production process, we apply advanced technology to apply real-time monitoring of key parameters to ensure the consistency and stability of our products.
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Raw materials
We use high-standard precision testing instruments at the raw material end to ensure that the quality of our raw materials meets the requirements.
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Six Three-temperature-range Cloud Warehouses
- MALUJI has built a well-functioning supply chain system.
- MALUJI has built six three-temperature cloud warehouses in Beijing, Chengdu, Nanjing, Foshan (City) and Henan. This enables online drop-shipping and allows us to process an average of tens of thousands of orders daily, ensuring efficient logistics services for customers.
- With its own ERP system，MALUJI has standardized and electronically managed the entire process of inventory, production, packaging, logistics, warehousing, after-sales and finance, significantly improving operational efficiency and management effectiveness.