Online e-commerce channel

MALUJI's official stores and live streams have joined major platforms such as Douyin, Taobao, JD.com, Kuaishou, Xiaohongshu, and WeChat Channels, fully covering the online traffic entrances.

We have established a large and comprehensive online sales network with 20 channel-based official stores. In terms of live streaming, we have a total of 50 self-owned official live streaming accounts and KOL accounts, including 10 e-commerce live streaming accounts that focus on e-commerce product sales and support efficient product promotion. In addition, we have 2 live streaming accounts for local life that are closely aligned with local life service needs and provide more targeted content for consumers. We also extend our live streaming scenarios to offline stores to enhance online and offline interactions.

Additionally, MALUJI has collaborated with over 20,000 KOLs and business coordinators who have more than ten million followers cumulatively, greatly facilitating the spread of MALUJI’s brand and products and allowing more consumers to recognize and like MALUJI.

Leveraging such a wide platform layout and a strong lineup of collaborations, we are able to provide customers with a better shopping experience, more products, and higher-quality services.

  • 20
    Channel-based official stores
  • 50
    Self-owned official livestreaming accounts and KOL accounts
  • 10
    E-commerce livestreaming accounts
  • 2
    Local life livestreaming accounts
  • 50
    Outlet livestreaming accounts
  • 20,000 +
    Partner KOLs and business coordinators

Online self-marketing matrix

An accumulated total of 20,000,000+ followers on Douyin, Tmall, JD.com, WeChat Channels, PDD, Xiaohongshu, Kuaishou, etc.

  • 20,000,000+ Followers

    Douyin e-commerce, with seven self-owned blue-V verified accounts
    40 outlet accounts

  • 300000 Followers

  • 1600000 Followers

  • 510000 Followers

  • 153000 Followers

  • 70000 Followers

Recommendation lists

  • MALUJI
    Cold Noodles

    TOP2

    MALUJI’s in-store sales ranking
    in the past 30 days

    Satisfaction rate
    in the past 30 days: 97%

    Cumulative sales volume
    7,800,000+ bags

  • Douyin E-Commerce Rankings
    Kuaishou Instant Food Recommendation List

    TOP

    Douyin E-Commerce Rankings

    MALUJI
    Instant Series

    Cumulative sales volume
    150 million buckets

  • MALUJI
    Pork Baked Sausage

    TOP3

    Fresh and Delicious Hit Product List

    Satisfaction rate
    in the past 30 days: 96%

    Cumulative sales
    3.5 million boxes

Food Safety

Three key stages

MALUJI implements strict supervision over food safety. We strictly control the three key stages from raw material procurement to finished product delivery to ensure consistent quality at each stage.

  • Finished products

    At the product acceptance stage, i.e., the final checkpoint to ensure product quality, we conduct comprehensive quality assessments, including appearance inspection and food safety testing. In terms of quality control, MALUJI places emphasis on data analysis, continuous improvement, and constant optimization of product quality, thereby enhancing its overall market competitiveness and brand reputation.

  • Production process

    During the production process, we apply advanced technology to apply real-time monitoring of key parameters to ensure the consistency and stability of our products.

  • Raw materials

    We use high-standard precision testing instruments at the raw material end to ensure that the quality of our raw materials meets the requirements.

Six three-temperature-range cloud warehouses

  • MALUJI has built a well-functioning supply chain system.
  • MALUJI has built six three-temperature cloud warehouses in Beijing, Chengdu, Nanjing, Foshan (City) and Henan.This enables online drop-shipping and allows us to process an average of tens of thousands of orders daily, ensuring efficient logistics services for customers.
  • With its own ERP system,MALUJI has standardized and electronically managed the entire process of inventory, production, packaging, logistics, warehousing, after-sales and finance, significantly improving operational efficiency and management effectiveness.