The 2025 Global Culture and Tourism Promotion Conference, co-hosted by the Beijing International Service Trade Affairs Center and the China Federation of Economic Media, was successfully held at the Shougang Park, Beijing, on September 12, 2025. At the conference, the MALUJI brand was awarded the “Excellent Contribution Award of the 2025 Global Culture and Tourism Promotion Conference” for its innovative practice in cultural and tourism integration. Meanwhile, as one of the sponsors, MALUJI greatly supported the event with its high-quality products. 

The event was held on the platform of the China International Fair for Trade in Services (CIFTIS). As the world’s only national-level, international, and comprehensive service trade platform, CIFTIS has grown into the largest exhibition in the global service trade sector after years of cultivation and development. This conference aimed to facilitate cultural exchanges and tourism cooperation among countries, while promoting high-quality development in the service trade industry. MALUJI earned high recognition from the Organizing Committee and guests from various sectors for its unique dining culture experience, continuous product innovation, and active participation in domestic and international cultural promotion. It was recognized as a model case for the integrated development of catering and cultural tourism at this event. 

The award not only acknowledges the influence of the MALUJI brand but also highly recognizes its efforts in promoting crossover “catering + cultural tourism” cooperation and contributing to the international dissemination of Chinese culture. In the future, MALUJI will remain true to its original aspirations, actively participate in international cultural exchanges by building a bridge through food, and contribute more to enhancing China’s cultural soft power and the appeal of Chinese tourism.