As a strategic partner for rural revitalization in Liubinbao Township, PSBC Beijing Branch is increasing financial support for the development of key rural industries, with a core focus on the Gross Ecosystem Product (GEP) growth. Simultaneously, by integrating resources from all stakeholders, it has partnered with MALUJI to create a “Beijing Suburbs Ecological IP”, aiming to boost farmers’ income, revitalize rural areas, and promote rural revitalization and regional economic development, leveraging financial support to nourish the rural landscape. 

Mr. Wang Xiaofei, founder of the MALUJI brand, accepted an exclusive interview by Beijing Business Today, delving deeply into the topic of rural revitalization. In the interview, Wang shared the original intention and vision behind MALUJI’s partnership with PSBC and Yanqing Culture and Tourism Bureau for the Father’s Day event. He emphasized that all parties should jointly tap into the rural economic potential by integrating resources through brand cooperation and leveraging distinctive cultural tourism activities as a carrier and thereby support Yanqing in establishing a new landmark for cultural tourism in the Beijing suburbs. Furthermore, he drew on MALUJI’s brand strengths and explained how the crossover cooperation between catering and tourism could inject new vitality into rural revitalization, demonstrating corporate social responsibility and innovative practice, and arousing the public’s concern for rural revitalization and development.