On August 24, 2024, the Food and Health High - end Think Tank Forum, part of the 2024 Sun Island Annual Conference for Entrepreneurs, was held in Harbin, Heilongjiang Province. Under the theme of "New Opportunities & New Quality &·New Life," the forum, co - hosted by Outlook Weekly and the Heilongjiang Branch of Xinhua News Agency, gathered key government leaders, leading industry experts, scholars, and prominent entrepreneurs. They engaged in in-depth discussions, sharing forward-looking insights and innovative ideas. Wang Xiaofei, the founder of Shitongda and the MALUJI brand, expressed strong anticipation for MALUJI's physical outlet to soon make their mark in Harbin, aiming to provide local consumers with a wider range of high-quality food options.

Established in 2020 and headquartered in Beijing, the MALUJI brand operates across two key business segments: retail and restaurants. The brand's success is rooted in its unwavering focus on product quality and taste. With an all-Sichuan chef team, MALUJI ensures an authentic culinary experience. Boasting nearly 50 official flagship store accounts and collaborating with over 10,000 online product marketing influencers, MALUJI has launched several viral products, including Hot and Sour Noodles, Boiled Duck Blood, and Small Yellow Croaker. Notably, MALUJI Hot and Sour Noodles has achieved remarkable cumulative sales volume of 150 million buckets, a testament to its popularity among consumers.

Food safety is at the core of MALUJI's operations. The brand meticulously controls every production step, implementing real-time monitoring of key process parameters from raw material inspection to intermediate processing. Only products that pass rigorous quality checks are allowed to enter the market. Additionally, MALUJI has implemented a one-product-one-QR-code system, enhancing traceability and providing an extra layer of assurance for both businesses and consumers.

When reflecting on his participation in the forum, Wang Xiaofei emphasized, "Harbin holds significant strategic importance for MALUJI. Representing our company here, I am determined that in the future, we will continue to refine our products. We hope to offer more and better food options to consumers here."